Sales of Pizza Ranch pizza away from the restaurant are huge opportunities. They present a great way to get the Pizza Ranch name and product into the hands and mouths of our target audience. Concession and off-site sales can be a significant source of incremental revenue for your Pizza Ranch. They require some special logistics and planning, but, as many franchisees have found, they can be very rewarding. The following pages outline some of the ways to cultivate and execute concession and off-site sales opportunities.
What It Is:
Selling entire pizzas or by the slice is a big opportunity in lunchrooms and dining halls.
Targets:
These opportunities are suited to any school that serves food to students. Here is a list of potential school types, with the people you should look to talk to at each:
Getting Started:
Talk to the targets to see how you can provide pizzas in the lunchroom or dining hall. Generally, school districts have stringent nutritional requirements for any food they serve. Connect with the lunchroom director to learn what options the school allows. Finally, it’s important to recognize that many school systems are facing shrinking budgets, so make sure that your pricing is reasonable and that your service is consistent and reliable. You need to solicit customers with lunchroom sales because many may not know we have that as an offering. In soliciting participation, you can use one of the following tactics.